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Google Analytics and Search Console, Sept. 20, 2016

Setting up Google Analytics and Google Search Console. After a new or redesigned website is completed, the next step is to set up Google’s free tracking (Analytics) and site submissions (Search Console) for the site. Analytics gathers and process site statistics and data. Huge amount of data and statistics are made available to the site owner….

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WordPress Categories and Tags, Aug 18, 2015

What are WordPress “Categories” and “Tags“, how do they differ and how are they best used? Categories: In WordPress, posts should be organized into Pre-set Categories. Categories help sort similar posts together and keep a clear structure. Every post must belong to at least one category. By default, WordPress installs with a single category: “Uncategorized”. That is only…

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October 15, 2013 DACS SIG meeting subject: Google Analytics

When it comes to Search Engine Optimizing, knowing how a site is performing is critical. One of the top tools these days is Google Analytics. This free software is constantly evolving and offering more information – which can be quite a challenge to decipher. Let’s go over the initial setup, and then dive into an…

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September 18, 2012

Social media and site promotion. Improving site visibility by using and updating social media such as Facebook, Twitter and others has become an almost required part of successful SEO. Methods for installing the buttons and links differ whether on static pages or CMS pages. See below for some interesting links on the how-and-why aspects. A…

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Speed! How Long to Download a page?

With the ever increasing use of Content Management Systems, we need to consider how well do they perform when it comes to usability and download times. With the majority of the ‘page’ being constructed on-the-fly by multiple server requests, is it faster or slower than a standard HTML page? “Fast sites increase user satisfaction and…

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WordPress SEO

A good way to help optimizing a WordPress website is to use the “All-in-One SEO Pack” plugin. When activated it adds several fields to the bottom of the posts or page interface, where one can add post/page-specific details, which will override…