When it comes to Search Engine Optimizing, knowing how a site is performing is critical. One of the top tools these days is Google Analytics. This free software is constantly evolving and offering more information – which can be quite a challenge to decipher. Let’s go over the initial setup, and then dive into an existing Google Analytics account to explore the interface, and interpret some of the data available.
Using CSS and Div’s for layout. Div’s contain the information to layout the site, but making them behave in a predictable manor is not always easy. Floats are used to control positioning, (left or right) but multiple elements will need to be “cleared” to line up correctly. http://www.sitepoint.com/using-css-grid-layout-and-blend-5-to-build-a-game/ http://960.gs/ http://unsemantic.com/ http://caniuse.com/css-grid http://designfestival.com/design-organized-websites-rapidly-with-960-grid/ http://layouts.ironmyers.com/ http://css-tricks.com/all-about-floats/ http://www.quirksmode.org/css/clearing.html
A good way to help optimizing a WordPress website is to use the “All-in-One SEO Pack” plugin. When activated it adds several fields to the bottom of the posts or page interface, where one can add post/page-specific details, which will override…
Thoughts about the effects of color – How does color affects your target audience. (Know your audience!) There are many factors that contributes to how someone perceives color. Taking color choices into consideration when developing a web design/color sceme can contribute to succuss – or failure. Colors have different meaning in different cultures and religions, so…
We see the writing on the wall.. the future of web site construction is firmly moving from hand-coded HTML pages to CMS driven sites. Systems such as Drupal, WordPress and Joomla etc., offer many advantages and dynamic features built-in, and with regular updates CMS-driven sites stay current with all the latest code, dynamic goodies, SEO…
Thoughts about AdWords – how does it work? PPC = Pay Per Click. Everytime someone clicks on your ad, you pay a fee according to several variables. But what do you pay, how do you decide how much you’re willing to pay, and how likely is it someone will actually follow through and purchase the…
Setting up Google Analytics and Google Search Console. After a new or redesigned website is completed, the next step is to set up Google’s free tracking (Analytics) and site submissions (Search Console) for the site. Analytics gathers and process site statistics and data. Huge amount of data and statistics are made available to the site owner….